Sandra Oh Lin was a busy working mom trying to find fun projects for her children — and to get them away from “screen time.” “I had two kids, age 3 … Having a supportive network to provide feedback, make connections, and simply be there for you throughout the entrepreneurial journey is invaluable. Unlike many people, she did so with her very own kitchen crew: her husband and three children, ages 13, 11, and 4. Sandra Oh Lin is Co-Founder at Kiwi Crate Inc. See Sandra Oh Lin's compensation, career history, education, & memberships. "It was a bit of madness," says Lin, whose production facility is linked to the Mountain View office. The company encourages parents to give feedback, which helped fuel Lin's broad expansion in 2014. Knowing that weâre all trying to do the right thing for our community and the business helps us appreciate and embrace that process. Iâm lucky to have a career that is focused around kids and families. I appreciated the application of science – and STEM generally – to solve problems and build things.Â. F10562_sb_requiredFields.push('F10562_sb_feedid'); In 2018, the Mountain View, California-based company sold almost $100 million in crates, and has been debt free and profitable for three years. F10562_sb_requiredFields.push('F10562_sb_cids'); My husband and kids help keep me grounded and give me perspective. Sandra Oh Lin, 45. There are 2 individuals that go by the name of Sandra Lin in Ohio. I didnât set out to be a founder or entrepreneur, but looking back, the dots connect and lead to KiwiCo.Â. I try to practice gratitude. There are high highs, but there are also low lows. Weâve shipped more than 10 million crates, and weâve built an amazing community of young innovators and their grownup assistants. At Procter & Gamble, I learned so much about understanding consumer needs and designing new products. Iâm motivated by our vision, which I outlined above. Ultimately, I think itâs important to be nimble and to lean into your passions. I remember combing through inventory in our basement and sitting at the flea market on the weekends to liquidate items. What advice do you have for other women that would like to start their own company? Sandra Oh Lin Los Altos, CA. And there are now even crates for toddlers: babies can get the Tadpole, which contains things like color-matching exercises, and the Koala Crate for 3- and 4-year-olds has felt crafts that explore nature. To review the most recent speakers list, click here. As someone who grew up making and building many things (like handbags out of old school styrofoam McDonaldâs sandwich containers), it was important to me to encourage my kids to see themselves as makers and creators – not just passive consumers. This organization is not BBB accredited. My advice to entrepreneurs is to spend time upfront gathering feedback to hone your offering and evaluate whether youâre building something that addresses a real need. With a degree in chemical engineering and a Harvard MBA, Sandra Oh Lin could have taken her career in many directions, and in fact, she did. Plus, given the fact that two-thirds of the jobs that kids in early elementary school today will see arenât in existence today, itâs imperative that they become critical thinkers and problem solvers. Finally and perhaps the most relevant experience that I have is being a mom of 3 kids. Entrepreneurship requires a combination of resilience and drive. There are countless times I felt like I was learning on the job. In 2010, by the time her two kids were 3 and 5, she was running eBay's $2 billion fashion business. Now, weâre approaching eight years since our launch. We help them build the skills and mindset to change the world. I love our vision, which is centered on building creative confidence in kids. "But we could.". I head into work for a day in the office, then back home in time for sports practices and activities. For example, this past year, we launched Atlas Crate, which explores cultures, geographies, and people around the world. Yet, there are also other times when I wish I had made a quicker decision. I believe that differing perspectives and diversity of thought helps us get to better outcomes. Weitere Mitglieder anzeigen, die Sandra Lin heißen Profil in einer anderen Sprache anzeigen Englisch Chinesisch (traditionell) Erwerben Sie … While the company started with a single monthly kit, today it offers seven different lines that range from $16.95 and $19.95 per month, and mirror specific age groups. F10562_sb_validateFields.push('F10562_sb_PT'); We also launched Eureka Crate, which combines engineering and design techniques so kids build functional items with real utility, like a working desk lamp or ukulele. Iâm so grateful for their support. The company was founded by Sandra Oh Lin, a mother of three in California. Before we started, I spent a lot of time surveying folks and talking to anyone who was willing to provide feedback on our concept and product. June 24, 2019, 5:23 pm. F10562_sb_requiredFields.push('F10562_sb_email'); Sandra Oh Lin (Past Speaker) Founder & CEO KiwiCo. Download The Latest Agenda. Sandra Oh Lin is the founder of Kiwi Crate, a subscription box service that delivers curated, hands-on activities for kids. In May of that year, she developed three new subscription boxes. There are people and circumstances that have allowed me to do what I do, and, for that, Iâm grateful. What is your favorite aspect of the brand or product line? Sandra Oh Lin went from chemical engineer to executive to launching a super-successful STEM learning project subscription box for kids. One of my colleagues has noted that âattitude is the difference between an ordeal and an adventure.â. Thereâs a finite set of hours in the day, and I try to make the most of them. You can find the company data on Lead411 under the Internet industry. Here is Sandra’s inspiring story and her words of wisdom for you! Check out the incredible speaker line-up to see who will be joining Sandra. See BBB rating, reviews, complaints, & more. (Disclosure: I recorded a commercial for KiwiCo, which advertises on the Inc. Uncensored podcast.) The speaker Sandra Oh Lin was part of the previous event. ABOUT US. It started with a bag of tapioca flour. Finally and perhaps the most relevant experience that I have is being a mom of 3 kids. Photo courtesy of Sandra Additionally, a big wallop of confidence and optimism can go a long way throughout the roller coaster ride known as entrepreneurship. Sandra Oh Lin is part of the Kiwi Crate which has its main offices in Los Altos, CA. Includes Address(11) Phone(8) Email(1) See Results. I recognize that Iâm incredibly fortunate. The other new offerings, the Koala Crate and Doodle Crate, sold out within a month. Although Iâm now more of a soccer mom than a soccer player, I love playing when I can. But Iâve also learned to be much more efficient with my time. Home Schooling Materials in Mountain View, CA. A deep willingness and capacity to learn and iterate is a must. Then thereâs the question of whether that n=1 market can be broader. Work From Home? What tools do you recommend for other women who would like to be entrepreneurs? Lived In Mountain View CA, Cambridge MA, Sunnyvale CA, Cleveland OH. So Iâm still finding that right balance between data and process versus – or in combination with – gut and cumulative experience. Eight years later, the company has defied the odds of subscription-box mania. Rather than dousing Instagram with paid ads, like many other direct to consumer e-commerce companies, KiwiCo largely relies on word-of-mouth. ", With 65 percent growth last year--the company is on a hiring spree and shipped four million crates in 2018, having shipped a total of five million in all past years combined--and continuing to staff up, is KiwiCo eyeing an IPO? Related To Kenneth Lin, Jessica Lin, Jean Lin. Sandra Oh was ready to jump ship on "Grey's Anatomy" when she first read Shonda Rhimes' "Scandal" script. But, I recognize the need to overcome the lows, rally, and motivate myself and my team to persevere and build. After equal parts soul-searching and market research to determine whether it might be a viable company, in 2011 Lin launched KiwiCo, the company behind Kiwi Crate, a subscription STEM crafts, arts, and projects box for kids. Like many people, KiwiCo founder Sandra Oh Lin spent the early months of sheltering in place experimenting with sourdough starters and broadening her cooking skills. "But it was extremely helpful and a turning point for the business.". Sandra Lin is associated with 2 companies in Avon Lake OH and Elyria OH. The morning is filled with breakfasts, lunch-packing, getting the kids off to school. It strained the company's product-development team nearly to its limit--and tore apart their year right through the holiday season. fbz_SmartForm('F10562_sb',feedblitz_full_form); See high school TV and movie icons then and now, from "Buffy the Vampire Slayer" and more favorites.See the gallery Welcome to Chicks We Love! View Sandra Oh Lin's profile on AngelList, the startup and tech network - Founder & CEO @kiwi-crate. Sandra Oh poses backstage of 76th Golden Globe Awards on Sunday, with her award for Best Performance by an Actress in a Television Series Drama for her role in "Killing Eve". they implored Lin. Her Mountain View, Calif., company creates and ships hands-on crafts … Includes Address(11) Phone(8) Email(1) See Results. Itâs okay to take a moment and mourn a fail, but I try not to allow it to define or paralyze me, and I tend to move quickly towards defining whatâs next and outlining an action plan. I assume this is not much different than most working parents out there. It’s a lot of work to launch a start-up and build a business. What’s the one thing you can’t live without? Lifestyle People. Just ask Sandra Oh Lin, a co-founder and chief executive of Kiwi Crate. Es gibt 559 weitere Personen auf LinkedIn, die Sandra Lin heißen. Resides in Los Altos, CA. There are times when I wish I had slept on a decision before making a call. Also known as Sandra S Oh, Sandra Olin. We don't have any specific plans, says Lin, pausing. As the person ultimately responsible to our team, our customers, our investors, I feel the lows acutely. The largest team is product design, a wide-ranging crew of mechanical engineers, designers and artists, and NASA-veteran rocket scientists. The timing, it turned out, was perfect. Ultimately, I think itâs important to be nimble and to lean into your passions. In college, I studied chemical engineering. One of my friends encouraged me to start a business around the concept, and KiwiCo was born. It turns out, Lin had stumbled onto a major pain point for parents who were busy but wanted to help educate their kids in science, technology, arts, and creative problem solving. Sandra Oh Lin's career had zigzagged enough times for her to know that at some point it would probably take another major detour. After raising a mere $10 million in venture capital in three small rounds, it quickly soared to profitability. One part entrepreneur, one part geek, she obtained her degree in Textile/Surface Design from The Fashion Institute of Technology. Sandra Oh Lin’s Tips: Work on something you’re passionate about. Don’t Have A Life? What’s the most difficult part of being an entrepreneur? Sandra Oh Lin, Self: Smarter Every Day. Related To Kenneth Lin, Jessica Lin, Jean Lin. var F10562_sb_requiredFields=new Array();var F10562_sb_validateFields=new Array(); Then experience at a couple of startups, PayPal, and eBay gave me exposure to various functional areas (product, marketing, business development/sales) and experience as a general manager with sizeable teams. KiwiCo inspires kids to see themselves as makers – engineering and creating their own designs and outcomes. Armed with a … Phone: +1 888.482.6012 +1 646.200.7530. Verve is Auckland’s free lifestyle magazine. At KiwiCo, we believe that creative confidence encourages kids to think big and act as creators and producers. If you want to subscribe so you can stay up to date on all our Chicks We Love interviews, click here. Sandra Oh Lin founded the company nine years ago, and her team has scrambled to meet demand during the pandemic. In this article, I caught up with Sandra Oh Lin of KiwiCo. Why and how did you end up an entrepreneur? She has held some exciting roles in both fashion as a designer working for brands like Victoriaâs Secret and Henri Bendel, as well as in ad tech working for publishers like Ziff Davis. Bre Avery It all becomes worth it when you have passion to address a particular need or solve a specific problem. She began working at Procter & Gamble, and eventually landed in Silicon Valley, working at startups like PayPal and then at eBay where she led the rollout of their fashion marketplace. Also known as Sandra S Oh, Sandra Olin. In this article, I caught up with Sandra Oh Lin of KiwiCo.Here is Sandra’s inspiring story and her words of wisdom for you! Iâm a big believer that you can actively choose how to respond to different situations, challenges, and opportunities. So, as I started to pull together these projects, I invited my friends and their kids to get hands-on too. I grew up in an entrepreneurial environment. There are two crates for older kids, ages 9 to 16-plus, who can choose between the Doodle Crate for artists or the Tinker Crate for engineers. When I was young, my parents owned a kiosk in the local mall. Lived In Mountain View CA, Cambridge MA, Sunnyvale CA, Cleveland OH. Sandra C Lin… Actively leaning into that personal growth is a helpful tool. What was your inspiration behind starting your company? My kids have a deep appreciation for what I do, and I get to bring my work home in a sense and create with my kids. Currently holds the post of Founder. We encourage them to become innovators and empower them to become change-makers. Ages 6 to 11 can branch out to the Atlas Crate for world exploration. Today, KiwiCo, nestled amid the worker-hive of tech giants including Google, Siemens, and Semantec, has grown into a 100-person tinkering-parent's haven. Today she operates her own luxury label Bre Avery, along with Chip Chick Media which reaches millions of women each month. 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These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times. I thought itâd be a good way for them to exercise their creativity and build their problem-solving skills. They collectively put more than 1,000 hours into designing each crate, which includes finding parts that are lightweight (to keep shipping costs low), visually appealing (to kids), sturdy and safe (parents thank them), and easily made (again, costs). One of the new kits, the Tinker Crate, sold incredibly well. Iâve found that hiring a team that is aligned with the vision and values of the company accelerates our progress and aids in our collaboration. What do you aim to accomplish in the next year? Resides in Los Altos, CA. Sandra Oh Lin, 45. "It corresponded with that moment in the zeitgeist that STEM was really taking off," says Lin. What is the most important lesson you have learned in business? Itâs such a privilege to be able to work on something geared to this audience. "Our gross margins are continually improving, too. SANDRA LIN IN OHIO: Sponsored Links. With a degree in chemical engineering and a Harvard MBA, Sandra Oh Lin could have taken her career in many... Read More. Jeremy Lin of the New York Knicks (center) reacts after sinking a 3-pointer against the Atlanta Hawks at Madison Square Garden on Feb. 22, 2012, in New York City. "If you map our customer acquisition cost from 2011 to now, it looks very, very even," says Lin. The first crate, for school-aged kids, has STEM-y projects to assemble, like a small circuit board that powers an instrument, or a trebuchet that, when pieced together as kid-friendly instructions dictate, will launch small balls into the air. Over the next year and beyond, we will be expanding our product lines with new offerings and hands-on projects that cater to the interests of an even wider audience of young innovators. What is the worst and best decision you ever made? Sandra Oh Lin. She loved what they were creating, but realized sourcing all the materials was a drag. F10562_sb_requiredFields.push('F10562_sb_publisherid'); Click to Read Online. Often, people start a company because they have a personal need or pain point. try{s('F10562_sb');}catch(e){};try{fbz_FitForm('F10562_sb');}catch(e){}var F10562_sb_fieldcol='#514F4F';fbz_formMetrics(10562); © 2019 Chip Chick Media Inc. All rights reserved. Bre is passionate about teaching women how to build a business and be an entrepreneur, in addition to keeping her readers informed of the latest technology trends and exciting products to improve their lifestyles. From that point, the compaplaceholderny leaned more heavily on its STEM focus--and also began to operate more nimbly and quickly. Here at Chip Chick, we love inspiring women to follow their business dreams while giving them the tools they need to make it happen. Fortunately, we discovered that there are a lot of busy well-intentioned parents who are looking for fun and enriching activities for their kids – delivered seamlessly and conveniently. Sandra Oh Lin. Once she invited friends to join, her new calling became clear: "You should start a business!" Name: Sandra Oh Lin Location: Mountain View, CA Job: Founder & CEO, KiwiCo Family: My husband, our 11-year-old daughter, nine-year-old son and two-year-old son Tell us a … View All Speakers. Iâve played for years, and it always makes me happy to be on the field with a ball. Bre is a female millennial go getter residing in New York. Show Inc. Uncensored, Ep Sandra Oh Lin: Be a Transparent Leader During Times of Uncertainty - Jun 29, 2020 Christine Lagorio-Chafkin talks to Sandra Oh Lin, founder and CEO of KiwiCo, and leadership during COVID-19, Learn more about your ad choices. by Get ready to meet some of our favorite exciting female entrepreneurs and hear all about their wisdom for helping you to succeed too. When my oldest two kids were nearly 3 and 5, I wanted to give them access to hands-on projects. These individuals collectively are associated with 2 companies in Avon Lake and Elyria. V iola Davis, Lin-Manuel Miranda, Sandra Oh and some 300 other creators of color in the theater world published an incendiary open letter on Monday … Chicks We Love is our new series showcasing, well, chicks we can’t help but just love! We asked her how she parents. Armed with a degree in chemical engineering, the Harvard MBA got her first job at Proctor & Gamble, before spending most of her career at startups, such as eBay. Lin-Manuel Miranda, Viola Davis and Sandra Oh are among those who have signed an open letter calling out systemic racism in the theatre world.The trio joined over 300 people - … CURRENT ISSUE. Still an engineer at heart, when Lin wasn't at the office, she'd often arrange elaborate crafting projects and science experiments for her kids. When I catch myself affected by too much emotion or overstepping into areas where I should be empowering others, I try to take time and make some space for a decision. Sandra Oh Lin's career had zigzagged enough times for her to know that at some point it would probably take another major detour. placeholderLin credits her early subscribers with helping her land on ideal product lines and says that's translated to low customer-acquisition costs, with more than 25 percent of sales from families that get more than one different crate every month. She began her career as an engineer in research and development at Proctor & Gamble, and after business school worked in ecommerce for PayPal and eBay. Meet Sandra Oh Lin, the mastermind behind KiwiCo. Was it a path you always envisioned pursuing? As much as I thought KiwiCo was the perfect solution for my needs, I had to assess whether that idea was viable for a much larger audience through this market research. Sandra Oh Lin founded the company nine years ago, and her team has scrambled to meet demand during the pandemic. The staff is more than 70 percent female, and about four times a week a troupe of tiny humans--ranging from toddlers to teens--comes to test the company's proposed new offerings. Itâs my zen place. If she could keep the costs contained while creating mind-opening, time-occupying projects, maybe it could work? Issa Rae, Lin-Manuel Miranda, Sandra Oh, others denounce racism in theater industry in open letter "You are all a part of this house of cards built on white fragility and supremacy. Oh Lin didn’t set out to be an entrepreneur, but looking back she says all her experiences pointed her to start KiwiCo. After dinner, I spend time with my three kids, followed by story and bedtime routines. Sandy Zen Lin… So Iâm still finding that right balance between data and process versus – or in combination with – gut cumulative! In May of that year, we launched Atlas Crate for world.. One of the Kiwi Crate Inc. See Sandra Oh Lin was part of the or. To make the most of them team nearly to its limit -- and tore apart their year right the! Lucky to have a career that is focused around kids and families my parents owned a kiosk in the,! Because they have a career that is focused around kids and families of and! 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