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Pfizer’s differentiation can be achieved by producing high-quality, innovative drugs which require extensive research and development as … Sources: Sony plans to launch a subscription service, codenamed Spartacus, next spring that merges PlayStation Plus and PS Now, to compete with Xbox Game Pass — - Subscription offering would blend PlayStation Now and PS Plus — Code-named Spartacus, launch is targeted for next spring This appeared to be the case with Sony, which had not conducted enough market research prior to commercializing its e-Villa Internet appliance. The industry leader HP, which shipped nearly 16 million laptops in the past year according to IDCiii, ranked dead last in our reliability study with over one-fourth of laptops expected to malfunction in 3 years. Publication title. Business-Level Strategy Pfizer, Inc. has chosen the value creation alternative of differentiation. ‘Case name’ (Year of publication). Case Study: Euro Disney Failure - Failed Americanism? 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